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Project 4: Menu Design

Project 3: Book Design

Project 2: Package for an emotion

Project 1: Mathematic /Poetic

Subject: Designing a poster for an object which is important to you.
Brief: Poster should promote idea of an ‘object’. Original drawings, photos, or prints are accepted. There are no restrictions on medium.
Format: Projects must be 35/50 cm.
You are asked to question mathematical and poetic sides related with the object.
In this project you are asked to build a visual message by using marks, images, photography, illustration, and typography. As a designer your task is creation of visual ideas. On the other hand, visual experience can be subjective and determined by audience, intention of designer, culture, history, politics, tradition, syntax, habits, economy, aesthetical values, ethics, and technology.
In order to create intended message (in this case visuals related with the selected object) you should understand the anatomy of a visual message.
In other words, you should understand the fundamentals of the object and your ideas about the importance of the object.
There are two factors involved in the process: which may be helpful to you to visualise your ideas.

Representation, abstraction.
The visual experience is subjective. For example to Leonardo DaVinci a bird meant flight, because he was interested in flying machine. Detailed bird such as a dove may be perceived as love and peace for some others. In this case photography is the most technically dependable means of representing reality. Highly realistic painting may come close.
The other way of creation of visual message can be done by using abstraction which is distillation, reduction of multiple factors to only essential. When you are visualising your work you should consider all the aspects related with construction of a
visual message.



Given on: September 18th. 2007.
Due To: October 9th. 2007.

COURSE DESCRIPTION:

GRA 301 is a studio course where design concepts and styles through history are studied within today’s perspective via appropriate design
problems.

AIM:
GRA 301 studio basically aims to improve students ‘ability to design’through expanding their practical knowledge in research & analysis, systems thinking, critical reasoning. By developing their visual literacy and skills in conducting design elements within the constraints of problem solving, students are then expected to be fluent in contemporary graphic design language. Accordingly, in order to pursuit the objectives of this course, it is necessary for the students to perform the following issues:

1. to enrich the their visual vocabulary by exploring different historical styles in graphic design.
2. to be able to draw a synthesis to the given design problems by combining the historical styles with a contemporary approach.
3. to be able to present and discuss a design solution with profound explanations concerning the governing design philosophy.
4. to have a professional approach in executing and presenting the design solutions.
5. to develop their ability to work with various media.
6. to develop their skills in using image processing softwares.
7. to be able to conclude a design problem within the constraints of the real business environment.
8. to follow the proposed timetable for the project as strictly as a design professional would do.

RESEARCH and PRESENTATION:
Before every project previously formed group of students are expected to make a presentation covering the given historical design period. These presentations will both act as a departure point for our preliminary project discussions and be input for each students individual design solution. These presentations should be supported with visual examples, both belonging to historical period and representing its characteristics and other contemporary examples which nevertheless inspire from that historical period. Presentations will also be submitted in written format.

DUE DATES:
All work is expected to be completed by the due dates at the announced hours. Late projects will not be accepted.
To keep in mind that official excuse does not automatically give the right to have a make up.

ATTENDANCE:
Attendance to all class meetings is of great importance for the students to be able to keep up with the fast span of this course. According to the department policy, students who miss more than 20% of the classes fail which equals to six full days in our course. Additionally, in our studio, missed classes will lower the final grade.

MAKE-UPS:
Make-ups are considered as improvements on the already existing design solutions but not as major changes that would require re design. Therefore, make-ups will be given only to projects which are executed on time and are promising for further improvement.

EVALUATION OF THE PROJECTS:
During the semester, 4 projects and a final work will be completed.
The projects will be evaluated shortly after the execution juries, considering the overall effort spent for 'research', 'concept formation', 'work progress', 'execution', and 'presentation'.
Each student should present their projects during critiques. Missing more than half of the project time is not permitted. Students should work according to the time table, otherwise their projects won't be accepted.The final project will be based on the average grades of the final jury.

EVALUATION IN GENERAL:
At the end of the semester, your overall performance will be calculated due to the following percentages:
Projects: %60
Research Presentation: %10
In Class Participation: %10
Final Project: %20