Project 1: Mathematic /Poetic

Subject: Designing a poster for an object which is important to you.
Brief: Poster should promote idea of an ‘object’. Original drawings, photos, or prints are accepted. There are no restrictions on medium.
Format: Projects must be 35/50 cm.
You are asked to question mathematical and poetic sides related with the object.
In this project you are asked to build a visual message by using marks, images, photography, illustration, and typography. As a designer your task is creation of visual ideas. On the other hand, visual experience can be subjective and determined by audience, intention of designer, culture, history, politics, tradition, syntax, habits, economy, aesthetical values, ethics, and technology.
In order to create intended message (in this case visuals related with the selected object) you should understand the anatomy of a visual message.
In other words, you should understand the fundamentals of the object and your ideas about the importance of the object.
There are two factors involved in the process: which may be helpful to you to visualise your ideas.

Representation, abstraction.
The visual experience is subjective. For example to Leonardo DaVinci a bird meant flight, because he was interested in flying machine. Detailed bird such as a dove may be perceived as love and peace for some others. In this case photography is the most technically dependable means of representing reality. Highly realistic painting may come close.
The other way of creation of visual message can be done by using abstraction which is distillation, reduction of multiple factors to only essential. When you are visualising your work you should consider all the aspects related with construction of a
visual message.



Given on: September 18th. 2007.
Due To: October 9th. 2007.